New Balance montó su primer box de entrenamiento en El Corte Inglés

Distrito by New Balance es el primer box de entrenamiento que instala la marca dentro del espacio comercial de El Corte Inglés, situado en Valencia, España. La firma deportiva estadounidense se alió con el gigante de la distribución para, a través de Distrito Estudio, la cadena de centros de entrenamiento de alta intensidad, crear este box.

El espacio cuenta con 180 m2. Ofrece un método de entrenamiento que combina ejercicios muy variados para  hacer accesible el X-training de alta intensidad, de tal manera que la gente pueda empezar a practicarlo desde cero.

Los usuarios adquieren accesos para entrenar y no membresías. Por ejemplo, comprar 1 acceso vale 17 dólares, 3 accesos 40 dólares, 6 accesos 67 dólares, entre otros paquetes. El máximo disponible para la compra son 20 accesos a 112 dólares. En todos los casos se establece un vencimiento para usar los pases.

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